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CBC requests another bailout with ad sales down again

Just 578,000 Canadians watched a live CBC broadcast of Emperor Naruhito open the Summer Games according to Numeris, formerly the Bureau of Broadcast Measurement. By comparison 975,000 watched a regularly scheduled episode of a Master Chef cooking contest on CTV.

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Another plunge in ad revenue. Another threat to chop services. Another plea for more taxpayer bailout money.

Blacklock’s Reporter says CBC advertising revenues fell again last year by 18% and the state broadcaster said it will require more federal grants to offset commercial losses.

“Advertising revenue from conventional TV will continue to be under pressure,” management wrote in a CBC Corporate Plan Summary 2021-2025.

The plan said, “without additional funding, program spending in future years will have to be reduced to match available resources and some services will have to be reduced.”

Ad revenues totaled $208.4 million last year, down 18% compared to the previous year. Advertising sales overall are down a third over the past decade that marked the CBC’s loss of exclusive broadcasting rights to Hockey Night In Canada to Rogers Communications.

The CBC plan predicted a dramatic boost with Tokyo Olympic ad revenues to $401 million this year, a figure not seen in more than a decade, though data points to scant viewership.

Just 578,000 Canadians watched a live CBC broadcast of Emperor Naruhito open the Summer Games according to Numeris, formerly the Bureau of Broadcast Measurement. By comparison 975,000 watched a regularly scheduled episode of a Master Chef cooking contest on CTV.

Management acknowledged its anticipation of an Olympics ratings boon was speculative.

“The projections are based on a series of assumptions pertaining to key factors, e.g. the economy, media industry, rules and regulations, that are difficult to predict and are beyond our control,” said Corporate Plan.

“Any changes to these factors may cause actual results to differ from the projections over the planning period.

“We expect advertising revenue will be negatively impacted in the coming months as advertisers reduce expenditures to offset declining revenues as Canadian and global efforts are focused on containment of the COVID-19 outbreak.”

“We strive to appeal to all Canadians in all parts of the country and across all generations,” wrote CEO Catherine Tait.

“The public broadcaster’s diversified revenue model continues to be essential in meeting this challenge.”

The CBC’s largest single source of revenue is a $1.2 billion-a year federal grant.

“We will be a beacon for truth and trust against fake news and algorithms that put democracy and the respect for different perspectives at risk,” wrote Tait.

“We will offer solutions.”

Dave Naylor is the News Editor of the Western Standard
dnaylor@westernstandardonline.com
Twitter.com/nobby7694

Dave Naylor is the News Editor of the Western Standard and the Vice-President: News Division of Western Standard New Media Corp. He has served as the City Editor of the Calgary Sun and has covered Alberta news for nearly 40 years. dnaylor@westernstandardonline.com

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14 Comments

14 Comments

  1. Ric

    August 8, 2021 at 6:35 pm

    As long as you continue to push the liberals garbage and Trudeau, I will continue to boycott your service period..

    • mm

      Dave Naylor

      August 9, 2021 at 8:36 am

      Are you reading our stuff? That’s the furthest thing from the truth I’ve ever heard! Perhaops you could provide examples.

  2. Clash

    August 6, 2021 at 5:10 pm

    Write to the head offices of all the CBC sponsors that advertise on CBC and tell them you will not by their product as long as they support the CBC. This is an old Leftist Communist trick. Turn the tables on them by using their own methods. We can CANCEL the CBC by ourselves.

  3. Bryan

    August 5, 2021 at 10:54 am

    The last time I watched something on the C(CCP)BC was probably 1995. It has, for decades, been the official propaganda arm of the Laurentian leftists, crapping on freedom, capitalism and, most especially, Alberta the US, and UK. DEFUND THE CBC NOW! WIPA NOW!

    Ceterum autem censeo Justinius True-dope-us esse delendam

  4. Bill Mccann

    August 5, 2021 at 9:12 am

    Enough taxpayer money for the Communist broadcaster. DEFUND.

  5. j n

    August 4, 2021 at 4:13 pm

    Defund the CBC – Sell their assets off in an auction and refund some of the subsidies to the tax payer(via auction $$ – probably too small to mail a cheque but you could add a line to a tax return)

  6. Left Coast

    August 4, 2021 at 2:20 pm

    I have one message for the CBC . . . DIE u useless Commies ! ! !

  7. Matt C

    August 4, 2021 at 1:56 pm

    The cbc is subsidized….as is the rest of the mainstream media here in canada. They truly have become the enemy of the people.

    If you want to kill the beast, stop feeding it. Turn your TV off, cancel cable, cancel Netflix….etc. … and do something productive: go to the gym, go for a bike ride, backyard fire, read a book, go to church….etc. There are literally a million more productive things to do than watch the boobtube.

  8. SaskFreedom

    August 4, 2021 at 1:45 pm

    Call your cable company and tell them you want the free cbc channels removed… they can’t do it. So then tell them if you can’t remove cbc, I’m canceling my whole subscription. I did this a long time ago.

  9. Steven

    August 4, 2021 at 1:36 pm

    Did you know. Steven Guilbeault, Minister of Canadian Heritage, makes director appointments to the CBC/Radio-Canada’s Board of Directors? So a they can also be disappointed also by the minister, if when a new government, more fiscally responsible to the people, takes over the reins of the CBC?

    Why can’t the CBC manage on $1.2 or $1.5 billion a year of taxpayers money? The advertising revenue should be turned over fully to Gov Revenue.

    The CBC really is State Media & a sad blood sucking vampire on the Canadian taxpayer year after year….

  10. Andrew Red Deer

    August 4, 2021 at 12:33 pm

    Ditto all of the above.

  11. K

    August 4, 2021 at 11:28 am

    Everyone hates you and your “content” is not entertainment; it is behavioural engineering antithetical to human nature. Crash and burn you propagandistic swill.

  12. luigi

    August 4, 2021 at 11:09 am

    Go down in flames? Go to hell CBC!

  13. Shepherdess

    August 4, 2021 at 11:07 am

    Not one penny to CBC. Shut it down.

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News

Senior Alberta doctors faces job loss for refusing vaccine

“Let me please provide the perspective of a physician who loves his job, cares deeply about his patients, and continues to avoid the mRNA vaccines,” Payne wrote.

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Dr. Eric Payne says he supports vaccinations and he and his family are all caught up on their yearly flu shots — but he is declining the COVID-19 vaccines, believing them to not yet be fully tested.

The decision could cost Payne his job, as AHS threatens to put him on “unpaid leave of absence to allow for compliance.”

Payne is a doctor in the Pediatric Neurocritical Care & Epilepsy department at the Alberta Children’s Hospital along with being an Assistant Professor of Pediatrics & Neurology at the University of Calgary.

Payne wrote a 19-page letter to the College of Physicians & Surgeons of Alberta (CPSA) on September 14 detailing his position and protesting the possible loss of his job.

“Let me please provide the perspective of a physician who loves his job, cares deeply about his patients, and continues to avoid the mRNA vaccines,” Payne wrote.

“I am also a father of three young children and remain very much pro-vaccine. While I refuse to take this novel experimental mRNA therapy, my wife, children, and I are completely vaccinated, including yearly flu shots. This is not a contradictory stance as these current mRNA vaccines represent a dramatic departure from using, for instance, live attenuated viruses. Rather, they represent a completely novel and experimental therapy with no long-term data.” 

AHS President Dr. Verna Yiu issued a mandatory vaccine order to all staff, physicians and volunteers, and stated workers are required to be fully vaccinated for COVID-19, by Oct.31, 2021.

“I am now faced with the impending possibility of an unpaid leave of absence to allow for compliance. I am so disappointed by this extreme AHS coercion and truly hope that the CPSA will steer clear of mandating this as a condition of my license,” Payne wrote, adding that would violate the Charter of Rights and Freedoms.

“The Alberta provincial government is presently circumventing these rights with Bill 10 — the public health emergency powers amendment act. These forced experimental mRNA vaccine mandates also directly violate the internationally accepted Nuremberg code, which was developed in 1947 to protect patients from medical experimentation.

“It is because I am informed, that I do not voluntarily consent to these injections.”

Payne argued that even with a 100% vaccination rate, COVID-19 would not be completely eradicated.

Alberta Chief Medical Officer of Health, Dr. Deena Hinshaw, shared evidence and publicly acknowledged that we cannot eradicate COVID-19 and are rather transitioning from a COVID-19 pandemic to endemic,” Payne said, adding smallpox is the only human virus successfully eradicated through vaccination.

Payne told the college the pandemic has been especially hard on children, having to endure lockdown after lockdown.

“I have seen more devastating neurologic conversion disorders and psychiatric disease — including several heart-breaking teenage suicide attempts — than I have my entire career.  In contrast, I have not encountered a single child with neurological sequelae from COVID-19 itself,” he wrote.

“While I grew to respect and trust long-standing health organizations like the (World Health Organization) and (Centres for Disease Control), financial and political interests have crippled their independence, and during this pandemic, they have egregiously misrepresented facts and helped to censor scientific experts worldwide. 

“These organizations that inform Canada health policy are completely compromised by vaccine and big pharma interest money.”

In an interview Monday, Payne told the Western Standard he will keep his position even if it means he gets fired.

He said the mandating of the vaccine was his main concern and he didn’t expect the letter to be made public. Payne said he hasn’t heard anything back from the college.

“I have a seven-year-old, and fairly soon a vaccine mandate may come down for them — there’s no reason, they’re not at risk,” Payne said, adding research has should to vaccinate a person who has already had COVID-19 may cause them additional damage.”

“It would be nice to have a real conversation about the facts.”

Payne said he expects parents to finally push bach when it comes to forced vaccination and “I’m going to keep talking.”

Payne said some “absolute lies” and “100% censorship” have been used in various COVID-19 arguments.

The issue has been growing in Canada since Prime Minister Justin Trudeau announced he was making vaccinations mandatory in the federal public service.

Since then airlines, governments, sports stadiums and private businesses have all made vaccines mandatory for their staff.

Protests against mandatory vaccinations have happened weekly across the country.

Dave Naylor is the News Editor of the Western Standard
dnaylor@westernstandardonline.com
Twitter.com/nobby7694

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News

War room launches American offensive

The approximately $240,000 initiative is “a reminder to Americans that their friends and allies in Canada hold solutions to cleaner energy and lower gas prices – and the key to a strong post-pandemic economic recovery.”

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Alberta’s energy war room kicked of a quarter-million-dollar campaign to sell Americans on Canada’s oil.

As first reported in the Western Standard, the campaign kicked off with billboards in Times Square in New York City and Washinton, DC.

The campaign by the Canadian Energy Centre asks Americans to choose Canadian oil imports first for solutions to cleaner energy production and a break from rising prices at the pumps.

The US uses approximately nine million barrels of oil per day beyond what is produced domestically. 

The approximately $240,000 initiative is “a reminder to Americans that their friends and allies in Canada hold solutions to cleaner energy and lower gas prices — and the key to a strong post-pandemic economic recovery.”

The outdoor and online campaign will direct people to information about Canada’s responsible energy development at www.friendlyenergy.com

The campaign will also feature a grassroots component that calls on Canadians and Americans to respectfully advocate to the president and U.S. lawmakers about the benefits of Canadian energy.

“We want to give our American friends the information they need to urge their leaders to look to safe, responsible and increasingly less intensive crude from Canada that U.S. refiners need and that will help keep gas prices down,” said Canadian Energy Centre CEO Tom Olsen.

“We are speaking out for the many Canadians and Americans dismayed that the U.S. government asked OPEC+ countries for more oil to curb rising gas prices, rather than working with Canada.”

Olsen pointed out the U.S. government closed the door on the Keystone XL pipeline, which would have been the first pipeline operated at net-zero emissions and eventually powered by renewable energy resources.

“While Keystone XL’s fate has been decided for now, there remains urgency in letting Americans know any further threatened sanctions in the U.S. on pipelines by state governments and activist-led court challenges will be detrimental to American families, struggling to get back on their feet from the economic impacts of COVID-19,” he said.

Of the top 10 countries from which the U.S. imported oil in June 2021, three were designated Not Free (Russia, Saudi Arabia and Iraq) and three were designated as Partly Free (Mexico, Nigeria and Colombia).

Specifics for the billboard advertising include:

  • Two digital billboards in Times Square for a four-week period and online display campaign promoting Canada as the responsible and reliable energy provider for the U.S.
  • A static digital billboard, located in Astor on New York’s Grand Central Parkway, for a two-week period targeting traffic heading to LaGuardia Airport, the Mets Citi Field Stadium and a “chokepoint” for traffic to Queens.
  • Three full-motion digital billboards for a two-week period on the exterior of the Capital One Arena in Washington, D.C., home of the NBA’s Washington Wizards, the NHL’s Washington Capitals and the NCAA’s Georgetown Hoyas.
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News

Farkas pledges to freeze taxes for four years

Farkas said every year Calgarians are told they have to accept increased taxes or face cuts to services.

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Calgary mayoral candidate Jeromy Farkas released the first plank of his platform Monday, pledging to freeze taxes for four years.

“Over the past 10 years, Calgarians have struggled with lack of opportunity. We’ve witnessed the economy crumble, the tax burden increase, and the city hall establishment become increasingly out of touch. It’s time for that to change,” said Farkas in a release.

“If elected as mayor, I will champion a four-year property tax freeze for homes and businesses. Now more than ever, Calgarians need a strong and growing economy. This four-year tax freeze will throw a lifeline to struggling families, seniors, and small business owners, and give them the certainty that they need to get back on their feet.”

Farkas said economist Jack Mintz reviewed the promise and found it to be an achievable goal, with the millions the city has stashed aside in various reserve funds.

“Implementing a four-year residential and non-residential tax freeze is undoubtedly achievable,” said Mintz,

“The best part is this plan can be implemented without reductions to city services given the excess reserves available and reasonable growth forecasts.”

Farkas said every year Calgarians are told they have to accept increased taxes or face cuts to services.

“It’s time to put this false choice to rest with common-sense financial management,” said the Farkas campaign, adding the tax bill for the typical home has doubled over the last decade while basic city services have remained stagnant or even declined.

“This election is about change versus more of the same. As councillor, I’ve consistently opposed needless budget increases. I have a record of following through on my promises. Change starts now, with a four-year tax freeze,” Farkas said.

Calgarians go to the polls October 18.

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Petition: No Media Bailouts

We the undersigned call on the Canadian government to immediately cease all payouts to media companies.

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No Media Bailouts

The fourth estate is critical to a functioning democracy in holding the government to account. An objective media can't maintain editorial integrity when it accepts money from a government we expect it to be critical of.

We the undersigned call on the Canadian government to immediately cease all payouts to media companies.

**your signature**



The Western Standard will never accept government bailout money. By becoming a Western Standard member, you are supporting government bailout-free and proudly western media that is on your side. With your support, we can give Westerners a voice that doesn\'t need taxpayers money.

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